Sunday, February 3, 2013

21 Ads That Were Banned From Past Super Bowls - Business Insider

PETA's banned "Veggie Love" ad.

Just because an advertiser wants to shell out $4 million for a 30-second Super Bowl commercial doesn't mean they'll get to play in the big game.

From sexy Go Daddy ads and video game spots that tell people to "Go to Hell," to Bud Light spots that make a lot of fart jokes, networks have turned down a lot of major advertisers' content. In fact, Go Daddy got 13 ads rejected in 2006 alone.

But a "banned ad" that doesn't get past a netwrok's Standards & Practices Department sometimes does wonders for a company's buzz.

"I remember one year when the networks wouldn't allow one of the Bud Light spots in the game, so Bud actually released it online as, 'the Super Bowl ad the networks wouldn't let you see,'" Tanin Blumberg, an account director at Goodby, Silverstein & Partners and Budweiser Super Bowl ad veteran, told BI.?"It was pretty smart ? got about 1 million views on YouTube in just a few days."

So, given that networks often won't publicly comment on whether an ad is rejected and why, advertisers with no intention of actually releasing a Super Bowl ad just send out press releases saying that their ads were rejected, for publicity.

For example, gay dating site Man Crunch said its ad was rejected in 2010 because it dealt with homo and not heterosexual dating, when it really didn't even make it past CBS' credit check.

We've collected the biggest "banned" ads from the last 10 Super Bowls.

Source: http://www.businessinsider.com/21-ads-banned-from-last-10-super-bowls-2013-2

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Saturday, February 2, 2013

National Economic Outlook (February 2013) - Norada Real Estate ...

National Economic Outlook (February 2013)

Home construction rarely matches the actual demand for new homes, which can change quickly ? there?s often too much or too little. Because the US population grows one percent per year about 1.5 million new homes are needed every year. During the boom of the mid-2000s, two million homes were built per year; at the bottom of the bust, that number was 600,000.

In 2012, construction was up to 800,000 homes. This is a clear indicator that demand is even higher and will continue higher for years. Home prices will be rising even when more construction takes place. The economic effect is self-reinforcing because most of the cost of building a new home is in the wages paid to the workers, who in turn can afford a better home for themselves or spend money on cars and other stuff.

It will take a while, maybe five years, before we get back to building 1.5 million homes per year. During this period the economy will grow at a moderate rate and home prices will steadily increase. After that, things probably will start to get crazy again.

Source: http://www.noradarealestate.com/blog/national-economic-outlook-february-2013/

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Kid President goes viral in campaign to make nation more awesome

Robby Novak, the Kid President, is taking the Internet by storm with his YouTube 'Pep Talk,' combining sage advice, Robert Frost's poetry, and some fantastic dance moves.

By Stacy Teicher Khadaroo,?Staff writer / February 2, 2013

A screen shot from the Kid President's 'AWESOME YEAR Challenge' YouTube video.

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At 9 years old, he has a website, a viral YouTube video, and a mock logo that reads ?Seal of the Tiny President of the United States.?

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The Kid President?s motto: ?Don?t be in a Party. Be a Party.?

His ?Pep Talk? YouTube video (see below) has been taking social media sites by storm for the past week, and the message is simple: ?The world needs you to stop being boring?. Boring is easy.?

The adorable boy sending smiles around the world is Robby Novak of Henderson, Tenn., who has been posting videos on the SoulPancake YouTube channel since October with the help of his adult brother-in-law, Bradley Montague, the TodayNews website reports. Novak appeared on the "Today" show Wednesday.

SoulPancake, founded by Rainn Wilson of ?The Office,? encourages people ?to explore what it means to be human.?

Kid President?s take on that includes this comment from his video: ?This is life, people. You got air coming through your nose. You got heartbeat. That means it?s time to do something!?

The video, in which Robby is dressed in a dark suit and red tie, weaves together humor, music, pithy philosophical comments, cute dance moves, poetry, and gentle reprimands to grownups.

After quoting from Robert Frost?s ?The Road Not Taken,? he says, if there really were two paths, ?I want to be on the one that leads to awesome.?

The video has had more than 6.4 million hits so far.

Among the people passing it around via Twitter were actor Nick Cannon; Cory Booker, the mayor of Newark, N.J.; and Kaya Henderson, chancellor of the District of Columbia public schools.

The Monitor checked in with a third-grade class at Smithfield Elementary School in North Carolina's Charlotte-Mecklenburg Schools to get their take on the video.

Source: http://rss.csmonitor.com/~r/feeds/csm/~3/YwWyEogNxcE/Kid-President-goes-viral-in-campaign-to-make-nation-more-awesome

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Sony says sayonara to MiniDisc, will sell its last players in March

Sony says sayonara to MiniDisc, will sell its last players in March

We were told back in September that Sony was halting production on its disc-loading Walkman music players, but devices have now reached the end of the production line, with the last MiniDisc players set be shipped out this March. The optical player managed to claw out a 20-year life for itself, despite the menace of media-free music (and video) players like the iPod, which began to severely cut away at sales around 2000. This final date signifies that Sony has wrapped up production of its final MD component stereo, although according to Asahi, the likes of Onkyo will continue to make similar optical hardware. Well, at least frustration for Sony's proprietary media storage lives on in the PS Vita.

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Source: Asahi (Japanese)

Source: http://www.engadget.com/2013/02/01/sony-says-sayonara-to-minidisc-will-sell-its-last-players-in-ma/

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Garnet red PlayStation 3 bundled with God of War: Ascension and 500GB HDD arrives this March for $349

Garnet red PlayStation 3 bundled with God of War Ascension and 500GB HDD arrives this March for $349

Sony apparently sees 2013 as a chance to colorize its aging PlayStation 3 console, today announcing yet another new color for the superslim packing 500GB of storage. To match the blood red tattoos found all over God of War star Kratos' body, Sony colored this one garnet red, and is pairing the console with God of War: Ascension -- thusly, the bundle arrives on March 12, the same day God of War: Ascension is scheduled to go up for sale. Unlike its "Classic White" brethren, you won't get a full-year subscription to PlayStation Plus in this bundle -- a disappointment considering this one costs $50 more. It does, however, include not just a copy of God of War: Ascension, but also God of War Saga (which collects the first three God of War games) and God of War: Origins Collection (which bundles the two God of War PlayStation Portable games). That's a total of six God of War games included in this bundle, so you'd better really be into spending time with Kratos should you pick this up.

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Source: http://feeds.engadget.com/~r/weblogsinc/engadget/~3/8xZbCGHNX7Q/

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Friday, February 1, 2013

Gov. Rick Scott pitches $1.25 billion boost for Florida schools in new budget

Gov. Rick Scott on Thursday will send the Florida Legislature a $74 billion budget that he says would boost spending in schools by $1.25 billion, but some of that money will not reach students.

As Scott touted the figure on Wednesday, more than one-third of the money, $480 million, would pay for a $2,500 teacher pay raise that must be approved by county school boards and negotiated in union contracts, if it survives a skeptical Legislature.

An additional $297 million of the education increase would shore up an unfunded liability for teachers? pensions in the Florida Retirement System, and $118 million would keep up with enrollment growth as more than 20,000 new pupils are expected in Florida schools next fall.

Scott, who will release his budget at a 2 p.m. news conference in Tallahassee, will face more scrutiny about his budget math. But in prepared remarks at an Associated Press forum Wednesday, Scott took credit for a rebounding Florida economy and said the ?tough choices? he made, such as reducing state debt and shrinking the state work force, make new spending possible.

?Our economy is on track,? Scott said. ?We?re now in a position to strategically invest in statewide priorities.?

Scott also will propose giving most state workers $1,200 bonuses for satisfactory or better work, and bonuses of $2,500 or $5,000 to workers whose work is judged outstanding.

Republican legislators who craft the budget are lukewarm to Scott?s education plan, and say they want to see what programs he supports cutting so he can give schools more.

?Right now, our budget shows that we don?t have $1.2 billion in surplus,? said House Speaker Will Weatherford, R-Wesley Chapel. ?So certainly, to get to that number, you would have to make some cuts somewhere else. But we?re going to take his budget seriously, and we?re going to look at it critically.?

After four straight years of cuts to programs, the state is projecting a surplus of less than $1 billion to build the next budget, but virtually every agency wants some of that money, and Scott?s eagerness to spend it is not shared by legislators.

?Any budget surplus we may have is a little bit of breathing room,? said Senate President Don Gaetz, R-Niceville.

Scott did not detail possible cuts, and the Republican governor sidestepped questions about whether Florida will expand Medicaid eligibility as contemplated by the federal healthcare law.

The expansion would be fully paid by the federal government in the initial years, but Scott and lawmakers are concerned that later costs would be the state?s burden.

?I?ll come out with my budget tomorrow, so you?ll see,? Scott said.

Gaetz and Weatherford, who also addressed reporters at the Associated Press forum, said they wanted more flexibility in how the state could expand Medicaid eligibility.

?The federal government gave us an all-or-nothing proposal,? Weatherford said. ?They said, ?You have to expand for all populations or you can?t do any of this.? That puts all legislatures and all governments in a pretty good box.?

Gaetz said the state should cover only some eligible people under an expanded Medicaid program.

?I have more concern about people who are above the poverty line,? Gaetz said, ?than I do somebody who is an adult and chooses to sit on the couch.?

Source: http://www.miamiherald.com/2013/01/30/3209281/gov-rick-scott-pitches-125-billion.html

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NASA 'Space Network' receives boost from satellite

NASA launched a new communication satellite from Cape Canaveral Air Force Station in Florida on Wednesday evening. This satellite is one of three expected to reach space between now and 2015, upgrading the agency's communication network.?

By Miriam Kramer,?SPACE.com / January 30, 2013

An Atlas 5 rocket carrying NASA's TDRS-K next-generation satellite launches from a pad at Cape Canaveral Air Force Station in Florida at 8:48 p.m. ET on Jan. 30, 2013.

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A next-generation NASA relay satellite was launched into orbit Wednesday (Jan. 30) on a mission to upgrade a vital communications network linking the space agency to its spacecraft orbiting the Earth.

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The U.S. space agency's first launch of 2013, the new?Tracking and Data Relay Satellite K?(TDRS-K for short) soared spaceward atop a United Launch Alliance Atlas 5 rocket from Cape Canaveral Air Force Station in Florida at 8:48 p.m. EST (0148 Jan. 31 GMT).

"We have a customer that's quite thrilled right now to have a healthy satellite on orbit," Tim Dunn the TDRS-K flight director said in a NASA TV interview after the launch.

The TDRS-K satellite is bound for an orbit 22,300 miles (35,888 kilometers) above Earth, where it will join a constellation of five other satellites currently in orbit to help NASA and other space agencies stay in touch with orbiting spacecraft.

NASA's TDRS communications network began in 1983 and has not received an upgrade since 2002, when the space agency launched its 10th TDRS satellite. Five satellites are currently in use today, with the TDRS-K launch adding one more that number, mission managers said. [Launch Photos: NASA's TDRS-K Satellite Blasts Off]

The TDRS-K satellite is expected to spend at least 15 years, but agency officials expect that the satellite will exceed its projected life-expectancy. Many of the network's satellites have?outlived their expected mission lifetimes, ?said Jeffrey Gramling, NASA's TDRS project manager.

But that does not mean that TDRS-K is unnecessary. One of the satellites currently in active service is slated be retired in the next few months, and other satellites in the aging network are getting older, said Badri Younes, a scientist in NASA's Space Communications and Navigation office.

The satellite launched today was the first of three new satellites expected to enter service between now and 2015 that should further bolster the network. The TDRS-K mission costs between $350 million and $400 million, not including the price of its rocket.

The TDRS-K satellite is 26 feet long (8 meters) and weighs about 7,615 pounds (3,454 kilograms). It was expected to separate from its Atlas 5 rocket one hour and 46 minutes after liftoff, with a Centaur upper stage rocket engine slated to carry it the rest of the way to its geosynchronous orbit.

The satellite is expected to deploy its solar arrays and giant antennas about 11 days after launch, according to a mission description. ?

NASA's TDRS satellite network?is part of the larger "Space Network" used keep space agencies on the ground in constant communication with orbiting spacecraft. The International Space Station sends all of its data and messages through the network using the TDRS satellites. The rocket that sent TDRS-K into orbit even uses the space network to beam down data, Vernon Thorp, a program manager with NASA said.

TDRS-K is now entering into a three month period of testing and calibrations, but once those tests are complete the NASA research team will decide if the satellite is ready for service.?

Follow Miriam Kramer on Twitter?@mirikramer?or SPACE.com?@Spacedotcom. We're also on?Facebook?&?Google+.?

Source: http://rss.csmonitor.com/~r/feeds/csm/~3/_XvygOYhCuk/NASA-Space-Network-receives-boost-from-satellite

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