Source: http://news.feedzilla.com/en_us/stories/politics/top-stories/310549781?client_source=feed&format=rss
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Wednesday, June 5, 2013
How Antarctica Would Look Completely Naked
Anatarctica is frigid, self-consciously cloaked in a sheet of ice that's miles thick. But underneath, there's a wonderland of bedrock human eyes have never laid eyes on, and this is what it looks like.
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First Word: Vengeance is Now Media Campaign
If you're and author, you should realize that writing is only half the job. The other half is the true business end, which involves promoting and marketing the book. In my writers' group Writers Who Mean Business, I teach writers the "business" of writing not just the writing. While some writers' groups focus on craft, I focus on making the book do more than gather dust on the bookshelf. As a publisher, I feel that is my job.
We are right in the middle of promoting the new book Vengeance is Now and my book California Girl Chronicles, Brea's Big Break. I want to break apart the media campaign so if you work in this business you might get some ideas. Please note: An effective promotional and marketing campaign should run at least six months to a year.
Media and Book Reviewers -- this is the most popular promotional methodology. You promote the book to the mainstream book reviewers, which these days it's mostly bloggers. (When doesn't the Internet rule the world?) Reviewers request it and review it. It involves pitching and follow-up. You can do radio and TV appearances, but again with a fiction book it's about increased visibility and exposure. I've never seen an author do a TV appearance that produced a dramatic increase in sales except for one non-fiction cookbook that had a prime national TV spot.
Literary Festivals and Events -- make your brand ever-present by attending festivals and events. You will have a chance to be a featured author and speak and expose your book right to consumers. You can also buy booth space and table displays. Please keep in mind, book sales may not make up for the basic costs. The idea here is advertising, increased visibility and exposure to your prospective audience.
Website, Blog and media kit -- you should have an author page, blog to keep updates going and appearances list, and media kit. These marketing pieces are an absolute must-have. You will be using them to promote your book.
Bookstores and Book Signings -- until you are a "name" book signings are pretty useless. Most people only show up for a name. However, authors can stop in at the local bookstores and ask for the book buyer. Give sample copies of the book to the book buyer to entice future orders.
Speaking Gigs and Back of the Room Sales?-- create a speaker's sheet, develop a presentation, and give speak on your topic right to prospective consumers. A great presentation always translates into spectacular back-of-the-room sales.
Advertising -- mix up your media with advertising in your niche market. You will want to place ads in niche media that attracts the right audience. Ads are only effective if they run multiple times. You should intend to run an ad at least (minimally) 3x to 6x or more.
If you would like to hire our cracker-jack team of marketing and PR professionals to promote your book, please send an email to info@3LPublishing.com or call 916-300-8012.
Source: http://3lpublishing-firstwordblog.blogspot.com/2013/06/vengeance-is-now-media-campaign.html
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Two biomarkers predict increased risk for 'silent' strokes
June 4, 2013 ? Two biomarkers widely being investigated as predictors of heart and vascular disease appear to indicate risk for "silent" strokes and other causes of mild brain damage that present no symptoms, report researchers from The Methodist Hospital and several other institutions in an upcoming issue of Stroke.
The researchers found high blood levels of troponin T and NT-proBNP were associated with as much as 3 and 3.5 times the amount of damaged brain tissue, respectively. The findings are part of the large-scale Atherosclerosis Risk in Communities (ARIC) study, funded by the National Heart, Lung, and Blood Institute.
"The concept of prevention is expanding," said principal investigator Christie Ballantyne, M.D., director of the Center for Cardiovascular Disease Prevention at The Methodist Hospital. "It's not good enough to simply do a few tests and try to assess risk for heart attack. What we need to do is assess the risk for heart attack, stroke, heart failure and also asymptomatic disease so we can start preventive efforts earlier. Waiting to correct problems until after a symptomatic stroke may be too late."
One possible outcome is that patients determined to be in high-risk groups could be started on anti-stroke medications sooner.
In another ARIC paper published two months ago in Stroke, Ballantyne and coauthors reported a strong association between blood levels of troponin T and NT-proBNP and more severe instances of stroke, called symptomatic stroke. The current study looked at the two biomarkers and "subclinical," asymptomatic events in the brain that are usually caused by a lack of blood flow.
"Taken together, these two papers show the biomarkers are effective at identifying people who are likely to have mild brain disease and stroke well before damage is done," said Ballantyne, who also is a Baylor College of Medicine professor. "This hopefully will give doctors more time to help patients take corrective steps to protect their brains."
For the subclinical brain disease study, researchers gleaned data from about 1,100 patient volunteers who agreed to have blood drawn and two MRI scans eleven years apart to look for silent brain infarcts and also white matter lesions (WMLs) caused by chronic inflammation.
Statistical analysis showed a strong relationship between high NTproBNP and the likelihood of brain infarcts and WMLs. Study participants with the highest levels of NT-proBNP had as much as 3.5 times the number of brain infarcts as participants with low NT-proBNP levels, and more WMLs. Those with the highest levels of troponin T had as much as 3.0 times the number of brain infarcts and more WMLs.
The protein troponin T is part of the troponin complex and its presence is often used to diagnose recent heart attacks. NT-proBNP is an inactive peptide fragment left over from the production of brain natiuretic peptide (BNP), a small neuropeptide hormone that has been shown to have value in diagnosing recent and ongoing congestive heart failure.
"The highly sensitive troponin T test we used is not approved for general clinical use in the US yet, but the NT-proBNP test is just now starting to be used more widely beyond making a diagnosis for heart failure," Ballantyne said.
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Justice Department Presents Opening Arguments Against Apple in E ...
In a Manhattan courtroom this morning, the U.S. Department of Justice presented its opening arguments in USA v Apple Inc, the antitrust e-book price fixing trial. The DoJ filed suit last April and Apple has consistently defended itself and has said the accusations are "simply not true".According to AllThingsD, Justice Department attorney Lawrence Buterman presented the government's case this morning, using a slideshow filled with email and phone record evidence that the government says shows Apple colluded with book publishers to drive up the cost of e-books ahead of the launch of the iBookstore.
For its part, Apple's lead attorney claims the company was using the same strategies that worked when the company was building the iTunes Music Store to get contracts with the major book publishers. From Apple 2.0:
Apple's opening statement [?] tried to pull the rug out from under everything the DOJ had just presented. [Apple SVP Eddy] Cue, Snyder claims, was just trying to break into a crowded e-book market (one dominated by Amazon) using precisely the same approach he used when he got the company into the music market with iTunes and the applications market with the App Store. Those innovation poured billions of dollars into the U.S. economy, he said. "Apple should be applauded, not condemned."Eddy Cue -- Apple's senior vice president for Internet Software and Services, and one of its chief negotiators -- sits squarely at the middle of the DoJ's case and was responsible for much of the email and phone traffic mentioned in the government's opening argument. He is expected to take the stand on June 13th.
The Department of Justice has settled with all of the book publishers initially accused, while Apple remains the main target of the suit.
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Tuesday, June 4, 2013
How the 1920s Thought Electricity Would Transform Farms Forever
The '20s may have been roaring for well-heeled urban centers, but on the farm? Rural electricity in the 1920s was as rare as Google Fiber is today. Which makes these 1922 predictions for the farm of the future so brazen.
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character reference on a personal note | Blog About Money ...
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Code charts ? unicode consortium, Notes. to get a list of code charts for a character, enter its code in the search box at the top. to access a chart for a given block, click on its entry in the.
Nature | define nature at dictionary.com, Noun 1. the material world, especially as surrounding humankind and existing independently of human activities. 2. the natural world as it exists without human beings.
Free english literature notes and guides, Ardhendu de?s blog about english literature notes, discussions, debates, analyses and guidance..
Commentaries ? studylight.org, Barnes? notes on the whole bible (albert barnes) (updated & expanded) educated at princeton seminary, albert barnes was a dedicated student of the bible..
How children succeed: grit, curiosity, and the hidden power of, Q&a with paul tough q. what made you want to write how children succeed ? a. in 2008, i published my first book, whatever it takes , about geoffrey canada and the.
Source: http://www.2009tmgc.org/character-reference-on-a-personal-note/
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